"On the road, endurance grows from patience and persistence.I bring that same mindset to building solutions that last."
Brian Payne
OPERATIONS & TECHNOLOGY LEADER
Helping businesses — whether global or local — build digital systems that make life easier for their teams and deliver better customer experiences.
About
I’m Brian Payne, I'm an operations and technology leader who helps organizations work better by aligning people, processes, technology, data, and customer needs.My career has taken me across eBay, Priceline, Major League Baseball, Pro Football Focus, Chief, and consulting, but the common thread has been consistent: understanding complex systems, identifying what is getting in the way, and building the organizational capabilities needed to improve execution and customer outcomes.My background in engineering gives me the technical depth to understand how systems work, but my focus today is broader—operations, customer experience, organizational effectiveness, technology strategy, and practical applications of AI.
Capabilities
Operations & Organizational Effectiveness
Operating models
Process improvement
Cross-functional execution
Organizational design
Metrics & decision systems
Technology & AI Enablement
Technology strategy
AI & automation
Platform modernization
Data & analytics
Systems integration
Customer Experience & Digital Operations
Customer journeys
CRM & customer systems
Digital products
Experimentation
Customer insights
Make your business easier to run.
I help small businesses improve how they operate using practical technology, automation, data, and AI.
I can help if...- You're relying on paper, spreadsheets, texts, or memory to keep things running.- Your customers, sales, scheduling, inventory, or service work are harder to manage than they should be.- You're spending too much time on repetitive work or using software that doesn't fit your business.
Small Business Work
MAX'S ELECTRIC BIKES
Business Operations & Digital TransformationMaking the business easier to run.Improving day-to-day operations, customer data, service and sales workflows — while introducing practical automation and AI.
LOVE PARK PRETZELS
Digital Commerce & Customer ExperienceCreating a better way to sell online.Built a digital commerce and customer experience foundation designed to grow sales, strengthen customer engagement, and support the business as it scales.
BUCKS COUNTY BICYCLE GARAGE
Building a Local Service BusinessBuilding the operation from the ground up.Built the foundation for a local bicycle service business — defining the offering, pricing, scheduling, customer acquisition, and the day-to-day processes needed to serve customers and grow.
Get in touch
Have something in your business that should work better? Let’s talk.
Examples of how I’ve helped organizations improve operations, customer experiences, technology platforms, and the way teams work together.
Highlights from my work across sports, e-commerce, travel, and digital platforms.
Scaled fan engagement, ticketing, and AI-driven video/data systems serving millions of fans
Led discovery through launch of betting app and sports analytics backend powered by AI
Built and optimized e-commerce systems with a focus on experimentation and testing
Built and optimized e-commerce systems with a focus on experimentation and testing
Developed platforms for women executives, enhancing community, events, and insights
Delivered API integrations and customer-facing enhancements to improve traveler experience
Case Study:
Modernizing Data Systems for a Professional Sports Team
Challenge
A professional sports organization needed to modernize how it managed and used player and game data. Their existing systems were siloed, workflows were inconsistent, and roster data lacked a unified source of truth. To stay competitive, they required a scalable architecture that supported analytics, coaching, and fan engagement — while maintaining strict data reliability and security.Approach
I designed a comprehensive data systems strategy and architecture, focusing on:
Standardizing data ingestion pipelines from scouting, player tracking, and game systems.
Implementing model handling and reliability safeguards to ensure accuracy.
Developing roster override logic to handle real-world complexities.
Proposing a unified workflow to align analytics, coaching staff, and front office operations.
Documenting the why behind each decision, making it clear for both technical and non-technical stakeholders.
Impact
The project provided the team with a clear roadmap for a modern data system. It aligned stakeholders, simplified how departments accessed and used information, and created a foundation for more advanced analytics and fan-facing experiences.
Case Study:
Launching Digital Commerce for a Specialty Food Brand
Challenge
A specialty food business in Napa Valley needed a modern online presence that could handle both local delivery and future shipping. Their previous setup made it difficult for customers to understand how to order, and the back-end processes weren’t optimized for growth. The goal was to create an online store that felt clear and seamless for customers while setting the business up for scalable digital commerce.Approach
I partnered with the business owner to design and launch a Shopify store tailored to their needs, including:
Creating a digital commerce foundation on Shopify, with clean design and intuitive navigation.
Setting up local delivery options to match their community-based customer base.
Preparing the back end for future shipping integrations (Pirate Ship and similar platforms).
Implementing SEO best practices to ensure visibility in search.
Adding engagement tools like product reviews, promotional flows, and email capture.
Impact
The new site gave the business a professional digital storefront that improved customer clarity and trust. It streamlined local delivery orders, positioned the brand for growth through shipping, and established a foundation for better customer engagement. The owner described the process as effortless and noted that the results exceeded expectations.
Reviews
“I hired Brian to build a new Shopify website for my small business, and the results exceeded my expectations. He created a robust digital commerce foundation that looks fantastic and sets my business up for scalable growth and improved customer engagement. His expertise and professionalism made the whole process effortless. I would highly recommend him to anyone looking to take their online presence to the next level.”
Courtney
Owner, Love Park Pretzels
Contact
I’m always interested in conversations about operations, technology, AI, customer experience, and organizations working through meaningful change.Email: [email protected]LinkedIn: linkedin.com/in/bwpayneI usually respond within 1–2 business days.